Velour — Shopify Skincare Storefront Case Study
Clean beauty, made plain.
Velour is a London-based clean-beauty brand built around dermatologist-tested, vegan-friendly formulas. KairoDev designed the full Shopify storefront — soft-pink editorial surfaces, considered product pages, and a deep-burgundy footer — with every photograph shot in-house.
Type
Shopify Store
Service
Theme + Brand
Year
2026
Status
Private preview
Skincare that doesn't shout
Most beauty stores fight for attention with neon swatches, motion, and copy stacks. Velour wanted the opposite: a calm storefront where the product is the loudest voice on the page.
The brand is clinical, vegan-friendly, and based in London. The site had to feel close to a magazine and far from a marketplace.
Editorial first, transactional second
We led with a soft-pink editorial surface and a deep-burgundy anchor in the footer. Typography carries hierarchy — pricing and CTAs earn the eye through composition, not aggression.
Product pages read like a feature column: hero image, story, formula, ritual, reviews. Cart and checkout stay quiet — no upsell badges, no countdown timers, just the shop the brand promised.
Shopify Theme
Custom storefront built from scratch — editorial layout, brand-consistent type and color across every page.
Product & Cart
Considered product pages and a calm cart flow — checkout that respects the brand rather than fighting it.
Original Imagery
Every photo on the site is original, shot and edited in-house. Zero stock, zero internet borrow.
Brand System
Soft-pink editorial surface, deep-burgundy footer, refined product typography — one identity end to end.
Every image on the site is original.
Product photography, lifestyle shots, ingredient close-ups — all shot and edited in-house for Velour. Nothing pulled from stock libraries, nothing borrowed from the internet. The brand owns every frame.
Photo count
100%
Original work
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